Notebook/Voices: Sarah Fisher Racing Announces 2008 Indy 500 Sponsor

Fan favorite Sarah Fisher unveiled her new race shop and her new 2008 Indy 500 sponsor at a press conference during the 2008 Indy 500 Media Tour. The sponsor will be ResQ Pure Power Energy Drink, a new all-natural energy drink that will be available in stores in mid to late 2008. Sarah also announced that she will compete in IndyCar Series events at Kentucky Speedway and Chicagoland Speedway.

Click the play button below to listen to the full audio of the press conference.

The official press release is included below. Scroll down for more photos.

RESQ PURE POWER ENERGY DRINK TO SPONSOR FISHER IN 2008 INDY 500

INDIANAPOLIS, Tuesday, April 8, 2008 – ResQ Pure Power Energy Drink, a recently launched product, will sponsor Sarah Fisher and Sarah Fisher Racing for the 92nd running of the Indianapolis 500 on Sunday, May 25.

Fisher also will compete in IndyCar Series races at Kentucky Speedway and Chicagoland Speedway.

ResQ Pure Energy Power Drink will serve as the primary sponsor of Fisher’s No. 67 Dallara/Honda/Firestone. The “Greatest Spectacle in Racing” will be her 2008 debut and her first race under the umbrella of SFR. A minority team owner, she will be the only female driver/owner competing in the IndyCar Series and in the hallmark Indianapolis 500 event.

“I am very excited to welcome ResQ to SFR to help them leverage the excitement of the IndyCar Series and Indianapolis 500,” said Fisher, who announced the formation of SFR on Feb. 27, 2008. “ResQ is an all-natural energy drink, and that aligns perfectly with what my brand represents. ResQ is very big-picture orientated and understands the value of the IndyCar Series, and we are happy to provide that platform to them for their marketing efforts.”

ResQ is a cold-packaged, non-alcoholic, sports and energy drink with all-natural ingredients that can be found in mid- to late 2008 in convenience stores, grocery stores and other outlets that sell energy drink products. The hint of raspberry is infused into ResQ’s lightly carbonated high-energy drink and bonds two all-natural super fat metabolizers (L-Carnitin and Taurine), with two high-energy stimulants (Guarana and Ginseng). These four and other elements are mixed with ResQ’s pure high-energy water.

“ResQ Pure Energy Power Drink is proud to sponsor Sarah Fisher and Sarah Fisher Racing in the 92nd Indianapolis 500,” said Anthony Venturoso, president & COO, Gravity Motorsports, LLC, ResQ’s business partner. “The opportunity to be associated with the second female driver/owner team to enter the Indianapolis 500 is a monumental event, one that we know many sponsors would love to be presented with. Further, to be associated with a female-owned team works perfect with our brand, as ResQ Pure Energy Power Drink’s primary market is to the female population.

“We view the Indianapolis 500 audience and Sarah Fisher as the perfect place and avenues in which to roll out, market and promote the newest and most unique energy drink on the market today.”

In addition to ResQ, AAA Hoosier Auto Insurance and TAG Heuer watches continue as sponsors with Fisher.

John O’Gara, Sarah Fisher, and Tony Venturoso

Sarah Fisher Racing press conference