This might seem a little off-topic, but I wanted to take just a moment to point out a great post titled Cycle of a Fan written by Geno Church on a marketing blog called Brains on Fire. It diagrams and discusses the cycle a fan of anything goes through (or could potentially go through), from introduction through ownership. What interested me the most was the bit about the transition from evangelism to ownership and what it requires: sacrifice.   read more »

By Danny Burton

Danny Burton’s Hoosier Race Report appears courtesy of OpenWheelRacers.com

I am continually amazed at how much faith that people will have in other people, events, ideas, you name it, yet deny that they have any faith in most anything, be it religion, the weather, again, you name it. Fact is, we do have plenty of faith and we all too often take it for granted.   read more »

A blogger at FastMachines.com who goes by the name “Money CJ” recently did the Indy Racing Experience and turned a few laps at the Speedway in the single-seater. He writes about it here, and created a video which can be seen below. Those easily offended by foul language should be aware that the video contains a few “f-bombs”.   read more »

Registration is now open for a new fall session of Indianapolis Motor Speedway Historian Donald Davidson’s popular Indy 500 History class, offered through the continuing education department of IUPUI. As in the spring session, the class will meet on consecutive Tuesdays from October 2 - 23. See this post for registration details (the instructions are the same) and follow some of the related posts below to see some of the topics discussed in previous classes.

A few photos taken during a practice session from atop the Gasoline Alley Suites on Bump Day for the 91st running of the Indianapolis 500, May 20, 2007. Includes photos of two cars that did not make the race: the #18 PDM Racing car driven by Jimmy Kite and the #40 Dollander Racing car driven by PJ Jones.   read more »